Many businesses with online websites prefer not to have a nationwide, or even worldwide clientele, as they would like to keep things local to appeal to customers that are able to visit their physical location.
Nowadays, when you type in a generic phrase into a search engine, such as “kitchen tile”, you are often led to businesses around your area that sell or specialize in what you have typed. The search engine will associate your business with a location using satellites and will show your business on a map and at the top (or near the top) of search results every time someone nearby needs what you can offer them. That’s the magic of local SEO.
What do you need for your business to take part in local SEO? Firstly, you will need a physical address where your company takes place. Your business likely has this already. Secondly, your address must be written on the footer or “contact us” section of your website.
This is how to get started with local SEO, and to further optimize local search results in your favor, hire a quality local SEO company. In the meantime, here are several link building tips to take your local SEO further.
Ask For Backlinks
For new businesses just starting out, this is a great way for readers to discover you. Depending on your situation and relationships with others, though, this can either be very simple or very challenging.
What you need for backlinks is a website belonging to a friend, relative, coworker, colleague, or basically anyone that you are close to and is willing to help promote your business. Ask them to include a backlink so their readers have a chance to become exposed to your business. However, the backlink needs to make sense in context. For example, if you have a friend who manages a cooking blog, your business needs to relate to cooking in order for your friend’s readers to have an interest in your business.
Make Connections With Local Writer
If you are just starting out as a business that has an online presence, one way to get ahead quickly is to contact a local blog writer that you can use as an influencer. What you would like them to do is to write a blog about your company, location, product(s) and/or service(s).
Ask the writer to review a product, visit your location or store, or even attend a trade show or convention that you’ll appear at. These are all great ideas for blogs that will put your company front and center and give it exposure to readers across town. Blog writers often oblige to writing about local businesses as it gives them plenty of ideas and inspiration for their next posts.
Write Your Own Guest Blog
There are a number of different websites that can allow you to write and publish your very own blog post, other than your own website. Writing a guest blog on another site will allow you to have your content seen by other people without being confined to your own domain. There are a few rules you must adhere to for guest blogging, however:
The post must be professionally written, with no spelling and grammatical errors. Your post should relate closely to your topic that your business specializes in. But in order for the post to do its job, include a backlink that gives readers a direct path to your website. Do not write about or self-promote your company or product and discuss how great they are. Self-promoting or badly written articles can actually do more harm than good to your company’s reputation.
Become A Sponsor
Being a sponsor for a local event in your area is a very traditional practice among businesses, but it is one that benefits link building so that your business is more present in local search results. If you have your business sponsored, it will create effective backlinks and also create brand awareness for your website.
There are various events across your area that you can sponsor, from school and club functions to festivals and awards ceremonies. Being a sponsor for local events does cost money, but it is a drop in the bucket compared to what you would like the sponsorship to do, which is to generate more business and build some effective backlinks.
As you can see, there are multiple ways in which you can create exposure to your website locally and drive up your local SEO, and that doesn’t mean your efforts must stay online, either. Essentially, making connections and building relationships locally is the key to growing your company’s online presence.