You’ve been working with an SEO company for months or years now, but all they have managed to get you is first page rankings with minimal growth in your business. At some point, effective SEO approach you got to ask yourself whether the company is helping you or if it’s part of your business demise. Is whatever they’re doing going to hurt your website later on?
Let’s face it, SEO, well good SEO, is never an overnight success. It takes time to build your website with the right content and other marketing strategies to ensure a boost in your ranking and your business. But, is your SEO company employing tactics that are going to plunge your website? The sooner you dig into what your SEO agency is doing, the better the chance of determining whether they’re hurting or helping your site and business in the long run.
Here are the major signs that you’re working with a bad SEO company.
1) They never ask or talk about your business goals:
When you hire an SEO agency, you expect them to help you achieve your business goals effective SEO approach. They should know the ins and outs of your business and what you aim to accomplish.
Yea, top rankings are really nice. But, they do not add to the bottom line. You may be ranking top today but keep in mind that rankings continuously shift. Therefore, your SEO agency should help you design a campaign aimed at achieving your set business goals. If your SEO company doesn’t even know or ask about your goals, what are they working towards? Aren’t they only sucking money from you?
2) They only focus on organic searches:
Organic searches matter, and as we all know, SEO companies work to optimize your website on search engines. But, is this all they should do?
A good SEO Company like prpostin provide more than just search engine optimization services. They should coordinate with all the other marketing strategies for optimal results. They should also provide content A/B testing, high-quality content writing, press releases, email marketing, creating homepage content and product videos, and many other services. A good SEO company also brings new marketing opportunities to your attention and discusses ways to utilize such opportunities to the benefit of your business.
So, if you’re working with an SEO agency that only focuses on building your organic traffic, you need a new agency that focuses on every aspect to build your website and business.
3) They’re stuck with the same strategy:
Your SEO company’s approach might have been great a few years back but if they don’t update it consistently, am afraid they’re only going to hurt your business.
Imagine this; Google rolls out about 500 to 600 updates to its algorithm each year. Although most of these updates are minor, the few significant updates can have major impacts on your business. Good examples of major updates are the Panda and Penguin, which were made a few years ago. Such updates affect your website and business at large. If you’re working with a good SEO company, they implement new strategies to keep up with such changes. If you have a dubious SEO agency, they stick with the same plan and campaign.
It’s up to your SEO Company to follow up on changes. They should inform you and device new ways to keep your website in line with the new requirements. If they don’t, it’s time to let them go.
Note this, some strategies, such as effective SEO approach and using meta data, are just a dead giveaway that you’re working with the wrong SEO Company. Fire them before they hurt your website or business.
4) They care about keywords and ranking than sales:
Here’s the thing, keywords and ranking are vital. However, leads and sales are even more essential.
Keep this in mind: ranking on top doesn’t guarantee you any sales.
Imagine ranking on top only to realize that it’s for the wrong keyword? That earns your business nothing. It only shows that your SEO agency cares more about ranking your website on top and less about the sales.
A website can fail to rank on top but have a spike on new leads and sales. This is good SEO work. An SEO Agency that focuses on both your site’s ranking and your business sales is an agency that you should work with. This is because they focus on all marketing strategies, including email marketing and digital marketing strategies, on top of working their SEO plan.
If your SEO agency cares more about rankings than sales, they’re not helping your business. It’s time to get your business a new SEO Company.
5) One time solutions with no maintenance and improvement plans:
As stated at the beginning of this article, SEO is not a onetime overnight fix. It takes time to obtain substantial results from SEO strategies. Even after taking the #1 spot for the keyword that you want, it requires a plan to maintain it.
So, if your SEO agency gets you ranked on top but they have no long-term plan to maintain and improve your SEO, you’re working with the wrong agency. Yes, they gained your site traffic and increased your sales for the past year, but now everything is static. No new leads or sales and no plan to maintain and improve what they achieved either. This is a sign that they’ll end up hurting your website and business.
An SEO company with no long term plan for your website’s optimization is a highway to failure. Such companies are not even prepared to navigate significant changes that Google rolls out or any other changes in the SEO industry.
How do you spot such agencies? All they do is brag about past success without providing any plan to improve your SEO or increase your leads and sales.
effective SEO approach takes time, and it’s good to be patient with the agency that you hire. However, you should learn everything you can on SEO to enable you to spot lousy SEO Agencies that will end up hurting your business in the future. This way, you’ll keep your website and business protected.
If you happen to learn that your current SEO Company is terrible, fire them and employ a new one. Don’t let one bad experience hinder you from hiring a capable SEO company. If done right, SEO has massive returns.